REPAINT YOUR FRIEND was 5-days long campaign reaching over 700,000 people and engaging 26,000. Main goal was to reach soccer supporters on Facebook with information about match aired on Canal+ Sport TV Channel. Strategy was to prepare viral application and use it as a vehicle to deliver message about TV channel and match. During 5 days we exceeded all expectations engaging thousands of people.
Contributors:
Adam Piotrowicz: | Online manager |
Agnieszka Jalowiec: | Account manager/ Consulant |
Tomasz Górski: | Creation |
Marek Roj: | Programming |
Katarzyna Nowakowska: | Copywriting |
THINK KONG
Location: Poland