Best Technology Online Campaign

Verizon Wireless has partnered with Kevin Hart to drive engagement, buzz, and advocacy with the AfA Segment during the Holiday Season.

The campaign consists of four :90 vignettes that showcases Kevin’s Heroically Human persona in relatable holiday scenarios. The content launched and lived in digital/social media over a four week period.

The goal of the campaign was to organically introduce the brand’s presence in Kevin’s voice, leveraging his social media network of 6.5 million followers all powered by Verizon Wireless.

Contributors:

Senior Account Director:	Khara Wagner
Account Director:	Alisha Burnett
Executive Creative Director:	Ed Han
Digital Strategist:	Albert Thompson
Agency Executive Producer:	Dana Offenbach
Director:	Lara Shapiro
Agency Producer:	Shauna Williams
Line Producer:	Nick Bandouveris
Editor :	Christopher Cherot

WALTON ISAACON

Location: United States