Best Fashion Or Beauty Mobile Application

The Pocket Hairstylist mobile app was created in order to increase Head & Shoulders brand awareness through combination of interactive and editorial content aligned to brand equity. The mobile app uses on-equity positioning to provide users with dozens of easy hairstyle tutorials, photos and videos for hairstyle information, and over 50 tips for maintaining healthy scalp and hair. One of the app’s more interesting interactive features allows users to “try on” select hairstyles by using your device’s camera. If the content within the app isn’t enough, users are also able to use the app to email the hairstylists at LifeAndBeautyWeekly.com for personalized tips and advice.

The app leverages high-quality content from the beauty blogging community and is supervised by editors who are experts in the field of hair care. As it is editorial in nature, the quality of the app’s content is paramount to its success, and directly correlates in users minds to the value of the Head & Shoulders brand. The Pock Hairstylist is primarily geared toward women, age 18-40 who seek hair care advice and styles for their on-the-go lifestyles.

Rapid accessibility and ease of use are no longer a luxury, but a necessity for most mobile users. What once was a task that required time, research, and even a mirror have been modernized and bundled into this user-friendly app, providing women with all the information they need when making their style choices.

Contributors:

STUDIO ONE

Location: United States

About the Agency:

Studio One is a full service Content Marketing Company that creates, distributes, manages and amplifies content. We are dedicated to building and delivering high-quality, interactive and brand-aligned Content Marketing programs across multiple platforms. From news stories and apps, to video and social engagement, Studio One is passionate about finding the best ways of reaching targeted audiences wherever they are, whenever they want it.