Best Credit Union Online Video

The "Pick Your Perk" campaign launched in November 2012 to promote the Golden 1's newest credit card: Golden 1 Platinum Rewards Visa® Card. The credit union's most competitive credit card featured low rates, cash rebates, and no annual fees. The primary objective of this campaign was to increase credit card accounts. The target audience was consumers aged 18 – 54 in the communities served by the credit union, including San Francisco, Sacramento, Fresno, and Santa Barbara markets.

Contributors:

GOLDEN 1 CREDIT UNION

Location: USA