Best Movie Rich Media Online Ad, Best Of Show Rich Media Online Ad

To promote the May 26, 2011 release of Kung Fu Panda 2, DreamWorks Animation worked with digital agency The Visionaire Group to launch what might best be called the Skadoosh heard round the web.

Integrating custom video TVG shot with Jack Black, custom Po animation created by DreamWorks Animation and a wholly unique interactive user experience where visitors are able to drag pieces of the page (comments, thumbnails, etc.) into the actual video player to be skadooshed by the Dragon Warrior himself, this campaign raised the YouTube brand channel bar ever higher.

For the more curious user, there are over 30 Easter eggs in the form of fortune cookies and videos that include behind-the-scenes clips of Jack Black.

Contributors:

Executive Producer:	Jason Alex
Executive Creative Director:	Dimitry Ioffe
Senior Producer:	Alexandra Austin
Creative Director:	Carlyle Rafanan
Motion Director/Editor:	Michael Beynart
Flash Development:	Andrew Lin
Flash Development:	Jean Helfenstein

THE VISIONAIRE GROUP

Location: USA