The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Interactive Services Email Message Campaign
The in-house interactive marketing team at Siemens Healthcare sends more than 2 million emails around the world each year, creating the need for concise yet informative messages. For this project, the team sought to improve its email communications with participants of its annual internal Communications Conference through personalization, customization and localization.
Contributors:
| Manager, Interactive Marketing: | Gowri Gopalan |
| Email Marketing Specialist: | Marc Bauer |
| Email Marketing Specialist: | Tom Dennen |
| Communications Specialist: | Linda Young |
| Proof Reader: | Abbey Scott |
| Communications Specialist: | Ilya Nemchik |
| Communications Specialist: | Joana Oliveira |
SIEMENS HEALTHCARE
Location: USA