Best Electronics Rich Media Online Ad

Pioneer Steez is a series of portable audio devices targeted directly to street dancers. To promote the Steez devices and reach out to the street dancers, we organised a Dance Battle on Youtube. As street dancers love to show their skills, we just invited them to download a track and post a video with their moves. Each video was put into a battle with another contestant to decide once and for all who was the best performer. The page visitors decided which dancer ruled the competition. The battle turned out to be a great showcase space with nice with great video's for street dancers by street dancers.

Contributors:

Art Director:	Eline Thissen
Copywriter:	Bjorn Blockx
Designer:	Frederik Severijns
Developer:	Xavier Vermeieren
Developer:	Stijn Van Minnebruggen
Account Manager:	Raphael Nolens
Project Manager:	Nils Sonck
Creative Director:	Samuel De Volder
Copywriter/Information Architect:	Jelle Annaars

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Location: Belgium