Best Beverage Rich Media Online Campaign, Best Of Show Rich Media Online Campaign

Gatorade wanted teen athletes to connect nutrition to performance.

So a new mantra was born. We took their current belief: training = better performance and added nutrition to the equation, then let top athletes turn browsers into practice fields to deliver the message.

By elevating nutrition to the same level as training we were able to create more relevance for Gatorade products and get athletes thinking about nutrition in a new ligh

Contributors:

Chief Creative Officer:	Debbi Vandeven
Group Creative Director:	Tony Snethen
Associate Creative Director:	Nick Allegri
Senior Copywriter:	Allison Pierce
Senior Copywriter:	Joel Henning
Art Director:	Alison Radke
Junior Art Director:	Katelyn Carson
Producer:	Tyler Smith
Producer:	John Pace
Integrated Production Supervisor:	Scott Stone

VML

Location: USA