Best Healthcare Provider Website

Medley Health was a new company with little visibility and an unfamiliar business model – a membership-based medical practice. They needed to establish a brand and generate enough interest to convince doctors to switch to this new membership-based healthcare model – and to get their patients to join, too.

We learned through research that a main area of dissatisfaction in a traditional medical practice setting was the lack of a real relationship and connection between doctors and patients. By emphasizing this relationship, we had an opportunity to convince patients and doctors that joining Medley Health would give them more of what they wanted – a more tight-knit patient/doctor relationship that would ultimately result in better health outcomes.

We created the brand platform called “M-powered.” Suggesting that doctors and patients who join Medley Health were “M-powered” to have deeper relationships, better communication, and improved health results. ”M-powered” gave life to the brand – and provided the perfect springboard for a robust website that both informed and educated.

Once the brand was established, we created digital tools that actually made it easier for doctors and patients to build that relationship. We developed personal URLs for each doctor, which provided a means of enhanced communication between doctor and patient. Through a patient portal, a patient could get in touch with his or her doctor via secure text or email. A doctor could then answer questions, give test results, suggest articles – securely, 24/7. Having greater access to his or her doctor made for an “M-powered” relationship.

Contributors:

Group Creative Director:	David Danilowicz
Creative Director:	Douglas Rockhill
Art Director:	Carlo Weinbrenner
Designer:	Josh Zulick
Copy Writer:	Pat Morrissey
Account executive :	Rochelle Ross
Account executive :	Michelle Rapp
Tech Lead:	Dan Lindsay
UX Direstor:	Tom Schiender

ROSETTA

Location: USA