Best Bank Rich Media Online Campaign

Investec Specialist Bank is always looking at new advertising opportunities and in 2011 ran a two month “dynamic” brand campaign. The “dynamic” element allows the advertiser to direct more targeted advertising to the end user and to keep the campaign fresh by serving up new and relevant headlines to the viewer depending on what site is being viewed. In this way it keeps the messaging and creativity fresh and also gave them the chance to tell the audience a lot more about what they do.

Contributors:

GRAVITY GLOBAL

Location: UK