Best Health Care Online Campaign

Ocuvite, from Bausch + Lomb, is a uniquely formulated vitamin that is focused only on one thing - replenishing vital nutrients that can help protect the health of one's eyes as they age. Though on the market for approximately 20+ years, awareness of both Ocuvite and the eye vitamin category is very low. However, when the vitamin-minded, health-conscious consumer realizes their eyes can lose nutrients over time, they are compelled to learn the facts about eye health and motivated to take action to protect their eyes as they age.

Heartbeat brought this insight to life in an imaginative and emotional campaign that conveys not only the richness our vision brings to our lives, but the fragility of eye health in the face of time and constant use. The display media campaign indelibly communicates how eyes lose vital nutrients over time, while motivating the audience to educate themselves at Ocuvite.com.

The results speak for themselves: a 100% increase in CTR over prior brand campaigns.

Contributors:

Executive Director :	John Ferris
Senior Product Manager:	Jim Brown
Director :	Shireen Jagpal
Consultant:	Alexandra Daley
Account Director :	Liz Castellanos
Associate Director, Client Services:	Katie Dooley
Creative Director :	Grace Magarelli
Designer:	Jordyn Swingler
Producer:	Jamie Tsuzuki
Web Developer :	Andrew Landowski

HEARTBEAT IDEAS

Location: US

About the Agency:

In this radically transforming marketing landscape, Heartbeat is the Consumer & HCP AOR leader that specializes in helping brands overcome the odds and exceed their goals by outsmarting, outworking, and outperforming the competition. The digitally-native, full-service agency dissects a brand’s unique competitive challenges and delivers a smarter approach by leveraging unexpected strategies, daring creative, innovative solutions, faster processes, and a scrappy mentality. Heartbeat is proud to have partnered with world-class organizations like Genentech, Galderma, Novartis, Pfizer, and UNICEF. California-based sister agency, Heartbeat West, brings that same fighting spirit and world-class strategic and creative skills to healthcare clients on the West Coast. Managed by sun-seeking refugees from Heartbeat Ideas’ New York base, Heartbeat West offers clients the energy and uncompromising attitude of a “New York agency,” only with palm trees and better Mexican food. Heartbeat Ideas and Heartbeat West are members of Publicis Health.