The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Credit Union Integrated Ad Campaign
The “Snap. Tap. Deposit.” campaign was launched in November 2011 to introduce Golden 1’s Mobile Deposit app, which allows credit union members to electronically deposit checks from their iPhone, BlackBerry and Android mobile devices. Golden 1 used this campaign to prove to prospective customers in the San Francisco and Sacramento markets that the credit union is on the cutting edge of technology. The campaign was supported with banner ads, promotional landing page, email campaign, and online video, as well as advertising through traditional media.
Contributors:
THE GOLDEN 1 CREDIT UNION
Location: USA