The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Credit Union Online Ad
The "Snap. Tap. Deposit." campaign launched in November 2011 to introduce Golden 1’s Mobile Deposit app, which allows credit union members to electronically deposit checks from their iPhone, BlackBerry and Android mobile devices. Considering only one major bank had introduced a similar product, Golden 1 used this online campaign to prove to prospective customers in the San Francisco and Sacramento markets that the credit union could be on the cutting edge of technology.
Contributors:
THE GOLDEN 1 CREDIT UNION
Location: USA