Best Hotel And Lodging Email Message

The New York Palace has over 63K email addresses in its database. We wanted to send an email campaign to the entire list to quickly generate bookings and a high ROI, during a period when the hotel had low occupancy. Copywriters crafted an email campaign promoting a two-nights stay package, offering 15% off the lowest available rate. In-house designers then designed an email template based off the design of the website. The email was deployed on January 18, 2012. The subject line of the email was “Make Midtown Manhattan Your New Year’s Destination.” Results so far are as follows: Bookings: 50 Room Nights: 150 Revenue: $52,850 Leads Completed: 5 ROI (email cost $450 to build and appx $350 to send): 6,500%

Contributors:

HEBS DIGITAL

Location: United States