Best Arts Social Media Campaign

In the winter of 2011, SITUATION INTERACTIVE and the Radio City Christmas Spectacular set out to craft a high-touch engagement experience aimed at enticing fans, their friends and families:

The Perfect Gift is a customizable video that takes the viewer on a heartwarming holiday journey. This innovative campaign pulls the viewer’s own Facebook friends and photos into one of two Christmas videos, each featuring an emotional story and dynamic surprises. It’s a stirring, personalized experience for anyone who understands that our loved ones truly are The Perfect Gift.

With The Perfect Gift, we created an emotional connection with our audience across the world, with people from 88 countries experiencing the journey and 700,000 share impressions generated across Facebook.

Contributors:

Tom Lorenzo, Creative Director:	Kristina Heney, SVP of Marketing, MSG
Bizzy Coy, Copy Writer:	Ru Murakami Yun, VP Marketing, MSG
Daniel Lowetz, Web Developer:	Emily Graham, Director of Marketing, MSG
Taylor Goddard, Web Designer:	Jessica L. Tuttle, Director of Marketing, Productions, MSG
William Doble, Video Director:	Katie Eskin Marketing Manager, Productions, MSG
Octavio Fenech, Flash Developer:
Kevin Fitzpatrick, Interactive Producer:
Miriam Naggar, Senior Account Executive:
Peter Yagecic, Director of Technology:
Damian Bazadona, President Situation Interactive:

SITUATION INTERACTIVE

Location: usa