Marco Beach Ocean Resort’s primary target audience includes middle-aged couples and small families seeking long weekend or extended stays. A secondary target audience focuses more specifically on small groups and special events guests (weddings, reunions, etc.). Top goals for this property’s website included: increasing qualified traffic for all markets; increasing bookings online; and promoting new market opportunities (i.e., reunions, government meetings/outings, local getaways).
Contributors:
VIZERGY
Location: USA