Best Medical Equipment Website

A primary goal of Hoveround.com is to drive conversions through completion of the “Get Started” form, which begins the customer process of ordering the Hoveround personal mobility vehicle. In the newly designed site, this form has been moved to a large, front-and-center and easy to find homepage position - a vast improvement over the simple link on the old site. The homepage speaks directly to Hoveround's primary audience with product imagery and lifestyle shots, and is intended to augment Hoveround’s frequent use of direct response television advertising and deliver an engaging interactive experience that will meet the demands of both customers and internal users. The site also maximizes ease-of-use for online customers and replicates the attention to quality, service and responsiveness that Hoveround provides consistently offline. Results of the redesign show dramatically increased conversion rates, owing to sensible web funnel analysis, and a purposefully undemanding process. The site takes full advantage of iAPPS’ CMS built-in SEO capabilities and deploys an enhanced keyword targeting strategy, as well as optimized page content and page structures. As a result, SEO results have improved significantly. Additionally, other user experience features include integration of high-resolution photographs, development of new 360-degree & 3D animation product views, delivery of dynamic online video, and inclusion of both Mobility and Physician resource sections.

Contributors:

VP Digital Strategy:	Becki Dilworth
VP of Interface Design:	Tracey Greene
Marketing Manager, Hoveround:	Karen Gertz
Director of Design:	Jack Dunham
Web Software Developer:	Yash Patel

BRIDGELINE DIGITAL

Location: United States