The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best News Website
By creating an intuitive drag-and-drop selection experience designed to delight customers and stimulate multiple subscriptions, we revitalized a customer entry that hadn't been refreshed for more than a decade. The entire flow included opt-in emails, customer account management, persistently updated newsletter previews, enhanced subject matter preferences, and a tiered unsubscribe process.
Contributors:
| Creative Director/Art Director: | Mark Montgomery French |
| Associate Creative Director/Copywriter: | Kimberly Brizzolara |
| Senior Account Manager: | Pat Kearney |
| Account Manager: | EurJean Chung |
ACXIOM CORPORATION
Location: USA