The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Directory Or Search Engine Online Newsletter Campaign, Best Of Show Online Newsletter Campaign
In order to fully engage an increasingly bombarded (and increasingly mobile) travel audience for Microsoft's Bing, we created a picturesque horizontal scroll version of their monthly newsletter... designed especially for customers accustomed to swiping digits across their digital devices. Both delightful and deliverable, this sideways take on an email newsletter caused quite the stir in Seattle, and beyond.
Contributors:
| Global Creative Director: | Mark Montgomery French |
| Creative Director : | Kimberly Brizzolara |
| Associate Creative Director : | Ben Chu |
| Art Director: | Piyush Panchal |
| Copywriter : | Rohini Vendant |
| Senior Account Manager: | Patrick Kearney |
| Account Manager: | EurJean Chung |
ACXIOM CORPORATION
Location: USA