Best Travel Interactive Application

VISIT FLORIDA’s Share a Little Sunshine (SALS) promotion asks Florida residents to invite friends or family to visit Florida, and in turn, residents get entered into a sweepstakes for a Florida vacation. The goal is to excite residents, and their friends and family, about Florida travel and ultimately boost Florida’s economy. In fall 2011, VISIT FLORIDA combined the Share a Little Sunshine Campaign with Florida’s love of college football to create the Florida Fan Game. In addition to being entered to win a Florida College Town Road Trip, users were also competing to win the title of “Florida’s #1 fans.”
To increase the interactivity of the promotion among the college football fan base, a Facebook app was created and added as a tab to the SALS Facebook page to allow users to share an invite with their Facebook friends. Visitors “liked” the page to enter the contest and send invites to their Facebook friends. Once an invite was sent, the sender was entered into the contest, and the recipient received a $25 Southwest Airlines coupon. Facebook integration proved a useful tool in expanding the reach of the SALS campaign. By requesting users to “Like” the page, those who showed interest in SALS and the Florida Fan Game were then in place to receive future updates about VISIT FLORIDA. In the end, over 69,505 user-generated invites were sent through the Florida Fan Game on Facebook.

Contributors:

Account Director:	Melissa Worden
Project Manager:	Kalin Miller
Editor:	Monica Hare
Art Director:	Greg Insco
Developer:	Wes Bryant
Developer:	Travis Seitler
Creative Design:	SPARK Advertising

MILES MEDIA

Location: US