Best Financial Services Rich Media Online Campaign

U.S. Trust's rich media ad concepts featured U.S. Trust's thought leaders sharing their perspectives in video as well as concepts with call to action to download U.S. Trust's latest thinking on various timely topics in PDF article format on the U.S. Trust website. The ads appeared on several sites including barrons.com, trustandestates.com, theatlantic.com, npr.org and newyorker.com. The campaign's key message illustrated that Wealth and Worth are not synonymous. Worth is about values, ideals and work ethics as much as it is about dollars and cents. U.S. Trust not only understands and celebrates that distinction, but we also apply our intellectual resources and financial acumen toward helping manage—and enhance—worth in its many forms for all our clients.

Contributors:

Managing Director, Head U.S. Trust Marketing:	Jean Fitzgerald
Senior Vice President:	Jon Ellenberg
Creative Director:	Peter Muller
Digital Art Director:	Dave Brown
Copywriter:	Kevin Anderson
Advisor:	Thomas Bontempo
Account Supervisor:	Peter Doerfler
Account Executive:	Lauren Supernovich

U.S. TRUST, BANK OF AMERICA PRIVATE WEALTH MANAGEMENT

Location: USA