Best Fashion Or Beauty Integrated Ad Campaign

Solvil et Titus, as one of the famous watch brands in Hong Kong, is also well-known for creating TVC which considered as classics by many Hong Kong people. Therefore to further extend the viral effect of the TVC, Titus decided to make use of the digital platform to enhance and consolidate their brand image to netizens. The viral project combines the revamping of the Solvil et Titus website and the using of social media platform Facebook and Youtube.

The 24/7 nature of the digital platform could fill up the broadcasting gap and lengthened the lifecycle of the TVC, as fans are encouraged and more likely to share to others. Featuring special micro-blogging campaign and exclusive video clips of the TVC on Facebook, the social media platform provides more incentive to fans to viral the TVC.

The eye-catching parallax effect in the new website echoes the features in the TVC and the Facebook page to create a sense of integration of the classical brand. The whole campaign has also supported by printed ad and portal banners to fully utilized other digital platforms.

Contributors:

Project Director:	Ben Woo
Digital Creative Director:	Alvin Li
Strategic Planning:	Michael Leung, Ken Cheung, Chole Lai, Sonny Wong
Project Management:	Carrie Chan, Sonny Wong
Digital Creative:	Matthew Yuen, Pat Lau, Wyman Kong
HTML Development:	Karnix Ip, Herbert Ho, Darren Chan
Portal Banners:	Joy Ho, D Lam
Programming:	William Yip
Social Media Planning:	Winnie Chan, Chole Lai, Ken Cheung

PIXO PUNCH LIMITED

Location: Hong Kong