Boeing wanted to continue to deliver content to business, consumer, and enthusiasts to show their ongoing range of products and services. Our campaign was designed to show their leadership in the aviation industry. We used newairplane.com as the strategic umbrella for delivering a variety of campaigns and announcements. Our digital platform consisted of websites and applications, customer launch features, milestones in Boeing innovation, and live event broadcasting.
Contributors:
VP of Digital Strategy & Development: | Matt Mason |
Director of Digital Technology: | Ben Ursu |
Associate Creative Director: | Andy Gray |
Senior Art Director: | James Kowalski |
Digital Project Supervisor: | Brendan Dekker |
Lead Developer: | Justin Collins |
R&R PARTNERS
Location: USA
About the Agency:
R&R Partners is a full-service, independent, international agency dedicated to helping clients thrive in complex, fast-moving business climates. From product launches and spin-offs to mergers, line-extensions and complex cause-related marketing efforts, we build value and leadership with every step, turning key moments into critical successes. For four decades, we’ve launched some of the world’s most innovative companies, created legislation, shaped public opinion and pop culture and created literally billions of dollars in equity and value for our clients.