Best Legal Online Campaign

In 2011, WilmerHale introduced WilmerHale DiscoverySolutions, an e-discovery and document review solution combining state-of-the-art predictive coding technology with economical attorney review. Our goal: establish the brand with clear messaging and drive traffic to wilmerhalediscoverysolutions.com. Target audiences were concentrated in major business centers on both coasts, and included general counsel and in-house lawyers potentially facing litigation and government investigations. Market research indicated we would need to appeal to technology adopters, value seekers and risk-averse consumers alike. Our campaign launched in October 2011 and ran through February 2012. We targeted The American Lawyer, Corporate Counsel, Executive Counsel, ACC Docket, Daily Journal, The Recorder and California Lawyer (print versions and websites), and applied Search Engine Marketing on Google, Yahoo and Bing. Our ads featured dynamic images and engaging copy, driving audiences to wilmerhalediscoverysolutions.com. A readership study for one publication showed that our ads were highly recognized next to those that had long been in circulation. We saw an increase in visits to wilmerhalediscoverysolutions.com for October, when the bulk of our ads initially appeared. We maintained increased traffic in November and saw another spike in December.

Contributors:

Chief Marketing Officer:	Stephanie Goldstein
Director, Communications:	Chris Postizzi
Managing Director, WilmerHale DiscoverySolutions:	Steve Berrent

WILMERHALE

Location: USA