The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Online Campaign
The Pop-It Forward standard online media units focused on engaging users in the Pop-It Forward campaign by asking, “What would you do with 1,000,000 Pop-Tarts toaster pastries?” Users were encouraged to vote for their favorite idea within the units and learn more about the promotion on the Pop-Tarts Facebook page. The units were released in phases to keep people voting as the top ideas were whittled down to the cream of the crop.
Contributors:
BIGGS|GILMORE
Location: USA