Best Food Industry Online Ad

Aimed at “Taste Nuts” (fun-loving 25–40-year-olds who will choose great taste over health benefits any day of the week), this unit announced the arrival of Kellogg’s Crunchy Nut on the cereal scene. It’s a cereal so delicious, you won’t want to wait until morning to eat it. Luckily, it’s morning somewhere – an idea that’s demonstrated by showing the user where in the world it’s morning at the very moment they experience the unit.

Contributors:

BIGGS|GILMORE

Location: USA