Best Game Site Mobile Application

The goal of the advertising campaign was to drive iOS app downloads for SEGA's Samurai Bloodshow game. This campaign stands out from standard app download campaigns in that it leverages the latest in HTML5 innovation and gamification to meet performance based advertising goals. Unlike the majority of app download mobile campaigns, which drive consumers directly to the App Store to download/purchase an app, SEGA wanted consumers to have the chance to experience the interactive features and great visuals the game has to offer through a trial of the game. InMobi worked with SEGA to create a first of its kind experience that enables the user to play the game directly from the ad without having to go through a multi-step process to download the trial from the App Store. The user experience begins with display banner ads that are targeted to a set audience profile, defined by SEGA. Users are driven to click on the ad, which expands to a full screen, fully functional demo of the game and enables the user to play the game within the ad unit itself. The results of the campaign surpassed client expectations, and SEGA and InMobi look forward to further leveraging InMobi’s rich media engagement analytics to optimize their next innovative campaign.

Contributors:

Interactive Art Director, Sprout:	Nate Barnes
Global Creative Director, Sprout:	Paul DeGrote
Rich Media Project Manager:	Joyce Gutierrez
Global Marketing Director:	Gregory Kennedy

INMOBI

Location: United States