Best Travel Email Message

Objective of the mail is to congratulate the receiver to his birthday. It will automatically be sent at the birthday and includes 2 coupons.

Coupon1 advances its own sale. It gives the customer a direct discount on the final price of the itinerary booked via start.de

Coupon2 gives the customer a discount on the price of a car rental service. The products are highly complementary and offer the customers an advantage in two ways.

With the mailing, the brand will be called to the customers mind, and of course boost the sales.

To give the finishing touch on the mailing we integrated a personalized image. The recipient sees his own name written on the women’s waist in the picture. Due to the personalization the recipients feel individually treated.

Contributors:

Account Manager:	Kathrin Schwab
Graphic Designer:	Clemens Praetorius
Concept:	Torsten Burgmaier

RABBIT EMARKETING GMBH

Location: Germany