Best Automobile Mobile Application, Best Of Show Mobile Application

The 2012 Nissan Versa is for twenty-somethings looking to buy their first new car that has room for anything but is still affordable on a recent-graduate budget. In the Versa iPad experience, we put potential buyers in the driver (and passenger) seats for a �first person� view of how Versa�s �Room For Anything� looks�and more importantly, how it feels. With legroom and headroom leading the narrative, and supported by facts and measurement, the experience allow users to explore the vehicle�s space using 360-degree panoramic images and functionality. Roominess stories are presented contextually through moments, such as a road trip with friends that attach an element of self-expression and emotion to all the facts. The first person experience is about showing, rather than telling consumers about the superior size of the Versa. An HTML-based solution that leverages the new gyroscope technology recently made available on the iPad 2, �First Person� places the user into the car, allowing a first-hand experience of the expansive interior cabin: from the perspective of the driver or a passenger. Rich panoramic views offer visibility from every angle, while vibrant lifestyle imagery tells the narrative. And Unlike other automakers, who have built mobile applications that are constrained by platform and device limitations, Nissan is one of the first to deliver an immersive, browser-based experience leveraging the gyroscope technology, so it can live anywhere: optimized for iPad2 and iPhone, it can also be experienced from desktops to tablets, smart phones and even internet TV.

Contributors:

Creative Director:	Steve Savic
Copy Director:	Peter von Sass
Planning Director:	Chrissie Graboski
Tech Lead:	Russell Logozar

CRITICAL MASS

Website: www.criticalmass.com

Location: US

About the Agency:

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries). We’re Critical Mass, but our friends call us CM. Please call us CM!