Best Advertising Integrated Ad Campaign

Target Audience: Grocery Seafood Buyers/Merchandisers in both independent and chain stores responsible for purchasing seafood and enacting seafood marketing programs.

Goal: Build awareness of the "power" of the Alaska seafood brand through research, compelling the target to merchandise the Alaska brand, Alaska logo and promote Alaska seafood, both fresh and frozen.

Contributors:

Retail Marketing Director, ASMI:	Larry Andrews
Creative Director:	Ben Everett
Copywriter:	Judith Dern

SCHIEDERMAYER & ASSOCIATES

Location: United States