Best Health Care Rich Media Online Campaign

The challenge of this project was to create a series of Rich Media videos to provide engaging and compelling answers to the top 10 most frequently-asked questions on the LASIK MD website – and to promote LASIK MD’s expertise in laser vision correction consistent with the size and sophistication of their company.

BlueRush created videos with higher production values than previous campaigns implemented by Lasik MD. This set of ten videos focuses on safety, price advantage and the lifestyle benefits of freedom from glasses and contact lenses.

Each short, easy-to-digest video presents an answer to a frequently-asked question about Lasik eye surgery – including What is Laser Vision correction; What Results Can I Expect; and more on recovery time, safety, and how to determine whether you are a good candidate for this surgery.

Contributors:

BLUERUSH

Location: Canada