Best Leisure Online Video

In order to motivate cruising guests of Disney Cruise Line to participate in our new online check in service, we created an animated short starring Goofy to showcase the benefits of using the service -- and showing what happens if you don't in a humorous way. The feature represents the first time a Disney character was used to promote a parks and resorts service and was created in partnership with Disney Feature Animation, in the style of the classic Disney Features. The video is included in our new Online Check in section of our website.

Contributors:

Creative Lead:	Charles O'Connor
Flash Designers:	Charlie White, Leo Benitez
Project Manager:	Jason Sunshine
Executive Leaders:	Marty Muller, Sally Conner
Information Architect:	Elsy Lao, John Khuu
Content Strategist:	Jessica Terashima
Product Manager:	Michael Trum
Copywriters:	Jane Beard, Maria Alexander
Storyboard Artist:	Pete VonSholly
Designer:	Patrick Datugan

WALT DISNEY PARKS & RESORTS ONLINE

Location: USA