Best Pharmaceuticals Rich Media Online Ad

This site is the centrepiece of a marketing campaign to promote awareness of Midol’s ability to relieve symptoms beyond those associated with menstrual pain. The web solution is highly interactive to drive consumer engagement and build brand loyalty with the target market.

A humorous and captivating interactive tool encourages visitors to transfer pain symptoms from a woman (representing the target audience) to a man, provoking dramatic reactions on his part, and there is an associated contest. This is a fun and unique way to get users to connect with the array of symptoms that can be treated with Midol and serves to promote viral sharing.

An online media plan including a $5,000 contest rounded out the program and pushes consumers to the brand site which includes all product information and a coupon to encourage trial.

Contributors:

BRIGHTWORKS

Location: CA