Best Energy Website

The Sasol Innovation for people project is all about innovation for people and how Sasol touches lives every day. Sasol wanted to take visitors on an interactive and personalised journey that demonstrated this and placed them as a corporate thought leader keen to connect with the user.

The campaign

We used various sets from the TV commercial and created different pages for our microsite, each page delivering information on a specific theme relating to Sasol innovation. As the visitor lands on the microsite they are introduced to Sasol’s views on the potential and power of innovation and are prompted to enter their name and pull the light switch to begin the journey.

Every stage reveals a thought-provoking question posed by Sasol and allows for user interaction through pinpoints. Each pinpoint presents pertinent Sasol technology that touches the visitor’s life each and every day. Many of the stages personalise the journey for the visitor by incorporating their name into the artwork itself.

The Results

Since the launch, the microsite has had 6 098 unique visitors, each spending an average of 3 minutes on the site at a time.

Contributors:

Developer:	Neil Coetzer
Designer:	Neil Coetzer
Designer:	Alta Nel
Account Director:	Dani Morley
Account Director:	Louis van Wyngaart
Copywriter:	Jacquie Evans
Strategist:	Werner Puchert
Creative Director:	Jonathan Merry
Creative Director:	Alta Nel

TBWA \ TEQUILA

Location: South Africa