Best Financial Services Mobile Application

SHKF eMO! is the official mobile trading application by Sun Hung Kai Financial ("SHKF"), a leading non-banking financial institution in Hong Kong for over 40 years. SHKF eMO! was officially launched on 29 November 2011, with a large-scale, integrated marketing campaign launched in Hong Kong covering both online and offline channels. SHKF eMO! allows customers to trade HK stocks simply and securely on mobile devices. It also offers a wide variety of investment tools such as Virtual Portfolio, Watch List with Price Alerts, News, Research, Charts and many more - all available in English, Traditional and Simplified Chinese. If customers already have a securities trading account with SHKF, they can take advantage of the automatic sync feature to synchronise their mobile trades with their online account in real-time.

Since the launch of SHKF eMO!, it has consistently been ranked as one of the top local securities firm app by the Apple App Store and is the only one to receive an average rating of 5 stars. SHKF eMO! has been generating quality downloads that deliver a series of measurable business results. SHKF has seen new business leads being generated and new client accounts being opened. Adoption rate and trading volume via SHKF eMO! has also been steadily increasing, contributing to the overall business revenue growth.

Contributors:

	SHKF eMO! Task Force

SUN HUNG KAI FINANCIAL

Location: China