Best Small Business Email Message Campaign

ANNUAL EMAIL CAMPAIGN - 2011


THE PROBLEM

Facilis Group is a leading marketing consulting and technology services group dedicated to delivering business growth for promotional products distributors. There are over 22,000 of these distributors in North America alone moving some $20 billion of products annually. Most of these distributors have less than 10 employees.

Sending regular email-based communications to their customers to promote their products and services is critical to their business success. However, most do not have the resources or expertise to create effective and professional email marketing vehicles on an ongoing basis.

THE SOLUTION

Facilis has therefore created an annual series of 11 promotional emailers that can be branded to each individual distributor with their sales contact information.

The guiding principles for these email communications are as follows:

• Customizable - flexibility to adjust to brand and company contact particulars
• Creative - visually engaging to capture target market interest
• Current - timely themes that hark to seasonal considerations and budgets
• Credible - enhance the distributor’s professionalism

THE RESULT

The Facilis promotional emailers have become the cornerstone of their customers’ annual marketing and promotions. Customized and launched under each distributor’s own brand, these emailers typically garner response rates well above the industry average.

Contributors:

CEO:	Chuck Fandos

WEBER MARKETING & COMMUNICATIONS

Location: Canada