Best B2b Interactive Application

business process services. But what about the individual employees who work at those companies? How could Xerox deliver their “freedom to focus” message on a more personal level to business people everywhere?

That’s where “The Business of Your Brain” comes in.

As part of Xerox’s “Ready for Real Business” campaign, Business of Your Brain is a desktop application that analyzes your email to deliver a true picture of how distracting your workday is. Scanning your overall email traffic, the events in your calendar, the people you interact with, even and the vocabulary you use, Business of Your Brain highlights potential distractions that might be standing in between you and your ability to focus at work. Areas of the activity examined include your total time spent in long meeting, the average attendance of those meetings, the frequency of late night or weekend emails, the number of emails marked urgent and the number of times words like “happy hour” or “fantasy football” are mentioned. It even examines the behavior of your coworkers, pinpointing the people who send you wordiest or most urgently marked emails. It even looks for excessive use of business clichés like “synergy” and “low hanging fruit.”

The goal: to help you discover what your actual brain is probably too busy to notice – the daily distractions getting in the way of your focus.

Contributors:

Managing Creative Director:	Jim Radosevic
Global Creative Director:	Darren Moran
Group Creative Director:	Mike Wente
ACD/Copywriter:	Corey Rakowsky
ACD/Art Director:	Kleber Menezes
ACD/Art Director:	Adam Gloo
ACD/Copywriter:	Brian Musich
Executive Producer:	Alex Gianni
Director, Content Production:	Lora Schulson
Director, Content Production:	Nathy Aviram

Y&R NEW YORK

Location: USA