Best Hotel And Lodging Online Ad

Silver Legacy Resort Casino, located in Reno, offers 1,700 rooms and suites, dining, entertainment, and a full casino. Every year HeBS creates a variety of banner ads to be displayed on MapQuest’s network of sites, as well as on TripAdvisor and local area websites (i.e. Reno.com).
The audience of the banners is anyone planning a vacation to Reno. The ads are all geo targeted to people in Reno or the surrounding drive-in market. The goal of the banners is to drive traffic to the site as well as encourage online reservations.
Banners typically are good for branding and site traffic, however these banners also drove ROI. The banners experienced an average of 250% ROAS on MapQuest’s network, and upwards of 300% ROAS on TripAdvisor.

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HOSPITALITY EBUSINESS STRATEGIES

Location: United States