Best Employment Email Message Campaign

NewYork-Presbyterian Hospital wanted to maintain a person connection with their candidates, both those who had applied to open positions and those who had opted to “keep in touch” from the Careers web site. The hospital wanted candidates to know they truly cared about staying connected to them, whether by showcasing a recruiting event they could attend, talking about new advancements and milestones at NewYork-Presbyterian Hospital or industry-wide news that affects their specific career specialty. Understanding their goals of wanting to attract top talent and get those individuals sitting on the fence to apply, we focused on the known fact that “content makes the heart grow founder.” We drew on the need to create a bond between the company and the candidates. We created a platform by which NewYork-Presbyterian could distribute tailored messages to candidates who had applied, were actively looking and those who had chosen to “keep in touch” but still hadn’t submitted an application. This email campaign was designed with dynamic feeds built in from the Careers web site to highlight upcoming events or hot jobs, dependent on what the purpose of the email was to be. The NewYork-Presbyterian recruitment team is able to message multiple individuals at one time or provide a personalized message to one individual that is on brand and keeps the recipient’s attention. The recruitment team can also choose from a library of real NewYork-Presbyterian employees that depict every-day situations of them at work.

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Location: US