Sonos was chosen by Apple to be one of the select launch partners for the debut of Apple’s iAd mobile advertising platform. We created an immersive interactive experience that was a new hybrid between a interactive ad and a fully functional app. Users could click on the iAd banner and enter a micro-world offering product information, videos and product walkthroughs — all without leaving the app they were using on their mobile device.
Contributors:
SEQUENCE
Location: USA