The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

VML


COPIA

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Best Social Network Website

The problem: although ereaders like the Kindle and Nook popularized epaper and ebook technology, the reading experiences they offered fell short of their true digital potential. Reading a book on a Kindle was still very much like reading a paperback. That’s why DMC asked VML to reimagine the digital reading experience.

The solution: we built Copia from the ground up based on a simple idea: if a book is worth reading, it’s worth discussing. As the world’s most advanced social reading experience, Copia combines a series of ereading apps, a social reading community and an ebook marketplace into a holistic platform.

Contributors:

Creative Director: Robb Smigielski
Associate Creative Director: Michael Eppelheimer
Associate Creative Director: Kyle Taylor
Sr Copywriter: Derek Anderson
Art Director: Tim Canton
Art Director: Sam Hendricks
Art Director: Nate Hofer
Art Director: Dan Searle
Associate Art Director: Ian Tirone
Video Animation: Brandon Paddock

VML

Location: US