Best Faith-based Online Ad

CHALLENGE: Arthur Blessit is a world record holder for walking the longest distance and his exploits are detailed in a DVD. However, few have heard of Arthur Blessit and marketing a documentary-style DVD is difficult to a general audience.

MARKETING SOLUTION: Attract prospects by highlighting the adventure of Arthur Blessit walking around the world carrying a 12-foot wooden cross. This included a tease to see Blessit’s amazing achievement in an inspiring video.

EXECUTION: Create an integrated campaign which included email, a landing page, and a banner ad campaign. The banner ads prime goal was to:

1. Generate interest in Arthur Blessit’s world travels
2. Send the reader directly to the landing page to watch an online video
3. Market the DVD

Intrigue was created by telling the “story” of a man who set a world record walk around the globe—a distance of 38,102 miles—to share his faith. CDMG created 4 versions of the banner ad each with a strong call-to-action to watch Arthur’s video.

RESULTS: Arthur Blessit’s name and exploits received extensive exposure to the target audience. Hundreds were directed to the landing page leading to DVD sales.

Contributors:

CDMG

Location: USA