Best Sports Website

Yahoo! Fantasy Football is the biggest game of its kind on the Internet. And Toyota was one of its main sponsors. To maximize that relationship, we created this content-rich site featuring tools that fully enhanced what fantasy football players were already doing online. Taking a unique visual approach to “fantasy” football, the site was truly unique to this demographic.

The site tools were the Team Logo Creator, Smack Talk Generator and Football Card Maker. All the content created was shareable via social networks.
The Smack Talk Generator allowed users to build custom videos, which would run as banners on their league’s homepage courtesy of Toyota’s substantial media buy.

To date, the site has received over half a million unique visits and users have built over 20,000 smack talks. Numbers that are sure to grow as the fantasy football season continues.

Contributors:

Executive Creative Director:	Mike McKay
Creative Director:	Ryan Jacobs
ACD/Copywriter:	Raymond Hwang
Art Director:	Matthew Titone
Designer:	Zach Richter
Dir of Integrated Production:	Tanya LeSieur
Executive Producer:	Tina Gongsakdi
Producer:	Megan Bettor
Creative Technology Director:	Christopher Kief
Creative Technology Lead:	Luke Grannis

SAATCHI & SAATCHI LA

Location: USA