The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Toy & Hobby Rich Media Online Ad
Introduce the new characters and build excitement. This was the first campaign for the brand and needed to entice users to click to the website.Interactive banners that leveraged the custom Monster High assets. The interaction stayed true to the brand definition and was all about getting to know the new characters.
Contributors:
| Barret Anthony: | Matt Budreau |
THE BUDDY GROUP
Location: USA