Best Computer: Hardware Online Newsletter Campaign

The NetApp® Tech OnTap® newsletter program target audience is a highly technical group of NetApp customers, prospects, channel partners, and IT users with an interest in storage. Many of our readers are IT administrators or storage administrators whose jobs are all about consuming, managing, or protecting storage. With over 330,000 subscribers around the world, the Tech OnTap newsletter is translated into French, German, Italian, Spanish, Chinese, Korean, Japanese, Russian, and Hebrew for distribution worldwide.

Our goal is to provide monthly IT insights, best practices, case studies, and behind-the-scenes engineering interviews that can help our readers do their jobs better and end their days earlier while adding value to their companies and gaining a competitive edge.

The Tech OnTap newsletter also fits into a broader goal of educating customers, prospects, and partners about our products and solutions and creating champions of the NetApp brand. Newsletter articles are hosted on the NetApp Community site to provide an interactive forum for readers to share their thoughts around the topic, ask questions, and share their expertise with others. By educating and assisting readers, Tech OnTap creates satisfied customers, partners, and prospects, who are more likely to champion NetApp within their organization and to other companies. Surveys and discussion threads reveal that readers are recommending NetApp to their companies and clients as a result of information that they learned from Tech OnTap and the NetApp Community.

Contributors:

	NetApp Social Marketing Team
	Antics
	NetApp Creative Services Team
	NetApp Interactive Marketing Team

INTERACTIVE MARKETING

Location: USA