Best Tv Website

The Pacific, a 10-part television event, delivers an unflinching, realistic portrait of the experiences of real WWII marines, exploring the physical, mental and emotional impact of each battle and the true human cost of war.

The primary target was adults 25+ with a male skew. With a historical battle zone as vast as the Pacific, the official website and its components needed to deeply supplement the narrative with plenty of innovative features to keep viewers engaged. In short, the website had to be the ultimate companion guide to the miniseries.

The site beautifully represents the cinematic experience of The Pacific. Behind The Scenes features explore the creative vision behind the miniseries, including accounts from the series creators and a collection of storyboards, sketches, and other assets. Exclusive movies extended the viewing experience using first-hand accounts of the veterans.

Users contributed their own stories and photos of friends and family members to be showcased on the website.

Interactive Battle Maps with animated graphics, embedded video and voice-over narration by Tom Hanks offered an innovative and captivating geographic overview of featured battles.

Results
Tune-In: 4MM viewers tuned in for premiere, surpassing the 2008 debut of John Adams by 22%, topping the HBO time period norm by 69%.
Online: The Pacific website received nearly 2.6MM visits 3/1/10 to 5/23/10, far surpassing traffic of other recent HBO miniseries. Videos were viewed nearly 1.7MM times.

Contributors:

Executive Producer/Creative Director:	Adam Dubov
Supervising Producer:	Carla Labianca
Senior Editor:	Kevin Pearce
Director of Social Media & Marketing:	Sabrina Caluori
Producer:	Chris Peditto
Manager of Social Marketing:	Jim Marsh
Editor:	Steve Marzolf
Art Director:	Anna Kardaleva

HBO

Location: USA