Best Tv Interactive Application

Based on the true stories of World War II marines, The Pacific, a 10-part television event, delivers an unflinching, realistic portrait of the experiences of these men, exploring the physical, mental and emotional impact of each battle and the true human cost of war.

The primary target was adults 25+ with a male skew. HBO employed a wide arsenal of online components utilizing HBO.com and social media sites to drive tune-in and lead viewers back for web feature updates.

The Pacific website served as the ideal support resource to supplement the narrative. Site features included Interactive Battle Maps, exclusive movies and Behind The Scenes footage exploring the creative vision behind The Pacific.

The Interactive Battle Maps with animated graphics, embedded video and voice-over narration by Tom Hanks, offered an innovative geographic overview of featured battles, allowing viewers to follow the characters throughout each theater of war. With the airing of each new episode, new sections of the Interactive Battle Maps followed the progression of the miniseries narrative, enhancing the viewing experience and encouraging repeat visits.

Results
Tune-In: 4MM viewers tuned in for premiere, surpassing the 2008 debut of John Adams by 22%, topping the HBO time period norm by 69%.
Online: The Pacific website received nearly 2.6MM visits 3/1/10 to 5/23/10, far surpassing traffic of other recent HBO miniseries. Videos were viewed nearly 1.7MM times. The Battle Maps boasted 140k visits to during the ten week flight, with many users returning week to week to experience episodic updates.

Contributors:

EVP Consumer Marketing:	Courteney Monroe
SVP Digital Platforms:	Alison Moore
Executive Producer/Creative Director:	Adam Dubov
Supervising Producer:	Carla Labianca
Senior Editor:	Kevin Pearce
Producer:	Chris Peditto
Editor:	Steve Marzolf
Designer:	Lynn Kim
Art Director:	Anna Kardaleva

HBO

Location: USA