The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Fashion Or Beauty Social Media Campaign
The goal of the Hanes Sock Drive was to engage consumers in the social space via a cause related initiative with the purpose of 1) growing the Hanes Facebook page to 500,000 followers by December 2010, 2) making a charitable donation of 500,000 pairs of socks to The Salvation Army, and 3) build a connection in consumer’s minds between Hanes and The Salvation Army.
Contributors:
NIGHT AGENCY
Location: USA