The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Manufacturing Rich Media Online Ad
This ad was designed to reach the affluent Techy, age 30-65, married, tech savvy and likely to already own security services. They enjoy DIY activities and are frequently away from their home yet desire a sense of awareness and control over their environments. The goal of this ad was to generate awareness for the Archerfish Solo product and drive viewers to Archerfish's website in order to learn more information about the product and then purchase the product.
Contributors:
| Interactive Art Director: | Geoff Crowe |
| Associate Creative Director: | Patrick Ginnetti |
| Writer: | Greg Pfiffner |
| Web Developer: | Jason Holm |
| Project Manager: | John Hochberg |
| Director/Interactive: | Larry Yoder |
| Executive Creative Director: | Nick Betro |
| Account Manager: | Evan Perrow |
HITCHCOCK FLEMING & ASSOCIATES
Location: USA