Best Restaurant Online Campaign

This dynamic promotion on CartoonNetwork.com brought together the McDonalds brand and the new profiles and achievements features on CartoonNetwork.com. Cartoon Network launched a new area where could can create their own profile by selecting a character image and creating their own “DNA” bar, that represents their interests. Users could also earn badges for completing certain activities on CartoonNetwork.com, such as watching certain videos or particular achievements in games. The launch sponsor of this new initiative was McDonald’s.

Contributors:

Senior Vice President, Strategic Marketing & Partnerships:	Jill Shields

CARTOON NETWORK

Location: USA